Design & Concept Art

Every great visual project begins with a strong vision. We help you explore ideas, define aesthetics, and create the visual blueprint for your world.

What is Design & Concept Art?

Design and Concept Art form the crucial initial phase of visual development. It's where ideas are first translated into tangible visuals, exploring possibilities for characters, creatures, environments, props, and key story moments.

This stage establishes the artistic direction, mood, and style that will guide the entire production pipeline, ensuring a cohesive and compelling visual experience.

Our Design & Concept Art Process

Concept Art Process: Briefing & Research

Discovery & Ideation

We follow a collaborative and iterative process to ensure your vision is fully realised:

Briefing & Research: Deeply understanding your project goals, target audience, narrative themes, and any existing IP or style guides.
Ideation & Sketching: Rapidly exploring multiple visual ideas through sketches, thumbnails, and mood boards to define the core direction.

Development & Refinement

Selected concepts are meticulously developed to bring clarity and inspiration:

Detailed Concepts: Refining selected ideas into more polished concept pieces, including orthographics for characters/props, and key art for environments or scenes.
Style Guide Development: Creating comprehensive visual style guides to ensure consistency across all assets if required.
Feedback & Iteration: Working closely with you to incorporate feedback and refine the designs until they perfectly capture your vision.